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FACWORLD EZINE 
The Facilities, Mechanical, Electrical Resource Center

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July 2, 2003
Editor: Thomas Yoon

contact: http://www.free-marine.com/emailform.htm
Publisher: Facworld Ezine


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IN THIS ISSUE 
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Publisher's Note
Featured Ad 
Article 
Facworld Free Classified Ads
Guidelines for placing ads
Advertising Rates
Subscribe / Unsubscribe information 

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Publisher's Note 
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Hi there,

Air filters have modest, yet important roles to play in an air
conditioning system. The effects of poor air filtration can be
widespread and extensive. Most people do not realize their 
importance because these effects happen so gradually. Without 
filters, the cooling coils of Air Handling Units get choked up, 
and the ducting collect dusts.

Filtration occurs anytime the air carrying suspended matter 
flows through a strainer of some sort.

All commercial air filters are statistical filters. This means, 
that they are built to collect a certain particle size, but 
they cannot collect all particles. They are not 100% perfect 
strainers.

Two types of filters used in air filtration are mechanical 
filters and electronic air cleaners. Mechanical filters are 
divided into two types: Impingement and Dry Media types.

Impingement filters trap particles in tiny zigzag channels that 
force the air-stream to change directions frequently as it 
passes through the media. Because of their inertia, the heavier 
particles colliding with the media stick there. These zigzag 
channels could be tiny baffles that are stamped or expanded in 
a material, or could be layers of spun glass fiber, matted 
together in a random fashion.

Impingement filters are generally high velocity filters. The 
velocity of the air moving through the filtering media will 
range from 250 to 650 fpm.

Viscous impingement filters are panel filters with a viscous 
coating on the media to capture particles. Usually the coating 
is an odorless mineral oil. Viscous impingement filters are 
designed to trap fairly large dust particles. For air 
conditioning systems, these throwaway filters consist of 
fiberglass, cellulose fiber, or animal hair mat mounted on 
inexpensive cardboard frames.

Dry Media Filters lack the tacky coating that viscous 
impingement filters have. Dry media filters remove particles 
largely by interception and straining. 

Interception means to filter out the particles using the 
natural forces of attraction between molecules. Straining means 
to remove the particles that are too large to pass through the 
openings between the fibers. 

The media material can be almost any densely packed fiber, 
ranging from felt or cotton to synthetics and porous paper. 
These are made into tightly pleated fiber mats.

Dry media filters are made as plain panel, extended surface and 
automatic roll types. All these plain panel filters are 
throwaway. Extended surface dry media filters are made pleated, 
or as bags. 

Super interception extended surface filters called HEPA (High 
Efficiency Particulate Air) filters are used when there is a 
need for very clean air conditioning environment.

Folks, be cool and clean!


Until next time…

Thomas Yoon
Editor, Facworld Ezine
More information can be obtained at 
http://facworld.tripod.com


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Material lift, portable aerial work platform, scissor 
lift or self-propelled telescopic or articulating boom 
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Chain slings. Super strong welded or mechanically
assembled. Easy to use and inspect. Long-lasting with 
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The industry's most popular 40,000 psi water energy
system for high pressure cleaning. Removes grease, 
chemicals, dirt, rust, mill scale, paint, cement, marine 
growth and other substances from any surface including tanks, 
masonry, tube bundles, ships, machinery, concrete and others.
Contact http://www.aqua-dyne.com

When you need a pump to pass the acid test with a rugged, 
all-bolted construction, chemically-resistant, look no 
further. Contact mailto:info@warrenrupp.com

Fast, Effective Hand Tools. Cannot find a particular tool?
Contact http://www.fasttools.com

Light weight submersible pumps for drainage and sludge.
Reinforced leakage protection, new seal unit and higher 
class material i.e. stainless steel and polyurethane 
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and durability. The standardized design philosophy is well 
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The pumps are built for professional use in the toughest 
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construction works. Contact http://www.grindex.com

FREE, revised transducer catalog available. Includes new
products and expanded listings for our complete line of 
pressure transducers, load cells, instrumentation and more. 
Easy-to-navigate site at http://www.sensotec.com provides 
design engineers with instant access to detail drawings and
specifications.

"Looking for New Products to Enhance Your Lifestyle?"
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Inflatable boats are fun.
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Looking for drum grabbers? Standard and heavy drum units
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A new range of energy meters provide a simple, rapid 
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Article 
_______________________________________ 

How to Speak the Customer's Language


Have you ever been to a foreign country where everyone seems to
be speaking any language but yours? Well, that's how many people
feel when they surf the Internet. Business and technical websites
are often so full of jargon that they may as well be speaking a
foreign language to their customers.


In order to avoid filling your website with meaningless blather
and, let's face it, complete BS, follow these essential
guidelines:


1. Run the "BS Detector," available from www.streettech.com/bs,
to check for obscure marketing, business and technical speak. It
will help you simplify your copy so customers can read it instead
of decipher it.


2. Invite visitors to act. Every page should contain at least one
clear call to action, indicating the next step your visitor is
supposed to take. You'd be surprised at how many people click
away from a site, not because they aren't interested, but because
they don't know what to do. If your visitor doesn't know that
he/she is supposed to buy, then that is a problem.


3. Get to the point. Visitors don't come to your site for a
little light reading. They scan web pages for the information
they want, but they do not read every word carefully. To cut
words and make copy more persuasive, use action rather than
passive verbs. Example:


Passive: Jimmy was eating the cookie.
Active: Jimmy ate the cookie.


4. Show the visitor you are out to benefit THEM by using "you"
and "your" at least five times more than "we" and "our." Using
those words too many times sounds egocentric.


5. Search engines are your friend, so incorporate a lot of good
key words, especially near the top of the page and in the first
sentence. Don't waste this space with filler copy.

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GUIDELINES FOR PLACING ADS 
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* Only subscribers are allowed to place a free ad.
* Only 1 free ad per month, per subscriber. 
* Maximum of 65 characters per line.
* Solo Ads 30 lines, including url and email address.
* Featured Ads 7 lines, including url and email address.
* Sponsored Ads 5 lines, including url and email address.
* Free Ads 3 lines, including url and email address.
* No Adult, chain letters, astrology, gambling, hate, 
racial, pornographic, or illegal material.
* First come first served. 


To Submit Your Paying and Free Ads: 
send to http://www.free-marine.com/ezine.htm


Text Ad only (No attachment or HTML)

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ADVERTISING RATES 
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Solo ads US$30.00 - 30 lines including url, 65 characters/line
Featured ads US$10.00 -7 lines including url, 65 characters/line 
Sponsored ads US$7.00 - 5 lines including url, 65 characters/line 


Payment for paying ads can be made by credit card at:

http://www.free-marine.com/payingad.htm

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Subscription Management 
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To SUBSCRIBE or join this Newsletter: 
send an email to: 

mailto:facworld-subscribe@yahoogroups.com

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~Disclaimer: Facworld provides Ad listings 
and opportunities as a service for our subscribers. 
Although we do make an effort to verify offers, we do not 
accept responsibility for the validity of the information 
presented. Please conduct your own evaluation of offers. 

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Contact Information 
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Thomas Yoon, Publisher/Editor
4186 Bagan Luar Road
12000 Butterworth
Malaysia
604-4095166

Contact me at http://www.free-marine.com/emailform.htm


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