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FACWORLD EZINE
The Facilities, Mechanical, Electrical Resource Center

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September 2, 2003
Editor: Thomas Yoon

contact: http://www.free-marine.com/emailform.htm
Publisher: Facworld Ezine


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Publisher's Note
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Publisher's Note
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Hi there,

One of the advantages of using machines to control processes
for you is that you can harness tremendous amounts of power
and energy which humans do not possess.

By a flick of a switch, huge sliding flood gates can move to
allow large quantities of water to flow out of a dam. With
just a slight twist on a handle, supertankers weighing
hundreds of thousands of tons are able to turn because of the
corresponding rotation of huge rudders.

Similarly, processes operating valves can be remotely operated
to control flow, temperatures, pressures and so on.

All these final control elements - flood gates, rudder,
valves - must be operated by actuators. The function of the
actuator is to move to control elements in the processes.

In order to move the actuator, there must be a medium for
transmitting the required power or action. All the actuators
are mechanical in nature. The common means of transmitting the
power are: pneumatic (air), hydraulic (fluid), and electrical
(motors).

The actuators must be designed to work for that medium. There
are several advantages and disadvantages for choosing a
particular medium. For example, pneumatic actuators are
particularly useful when the atmosphere contains flammable
gases. By using pneumatic actuators, there is very little
chance that a spark can be generated to cause a fire. However
using air for actuating may be more expensive to install and
to maintain.

Using electrical motors to drive gearing may be an excellent
choice when cost is a consideration. Electrical wires can be
laid more easily and electrical systems are relatively clean.

Use of hydraulics may be excellent where power and simplicity
is important.

Most of the actuators operate in a linear (straight line)
manner. Hydraulic rams, and pneumatic diaphragms work in this
manner. There are also some that are constructed to operate
in a rotary manner.

Electrical motors normally operate in a rotary manner. However
if a linear motion is needed, this can be obtained by means
of spur gears, rack and pinion arrangements, crank and other
means.

Actuators can provide the power to move final control elements,
but do they know when to stop?

A good control system will provide the sensing and feedback
loop to tell the actuator when to stop its actions.

Well folks, be in control!


Until next time…

Thomas Yoon
Editor, Facworld Ezine
More information can be obtained at
http://facworld.tripod.com
http://www.free-marine.com


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Article
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FRUGAL MARKETING
© Copyright By Charlie Cook

You want to market your business but you don't want to spend a
lot of money. You may be just starting out and have precious little
capital or you may have a successful business but want to spend
as little as possible for the greatest results. Or, you may just be
cheap. How can you create a marketing strategy that results in a
steady stream of new clients on a shoestring budget?

The key is having the KNOWLEDGE, SKILLS, SYSTEMS and TOOLS
to create and implement your marketing plan.

KNOWLEDGE
While service professionals and small business owners are experts in
their business, they often don't have the marketing knowledge they
need to grow their businesses. If you aren't attracting dozens of new
prospects each week and converting at least one of them to client
status, you need to learn what to do to market your business.

Depending on your budget, you can:
1. Visit your local library and read a dozen books on marketing.
2. Spend one or two hundred dollars on a couple of marketing
manuals from the marketing masters on the web.
3. Hire a marketing coach or consultant to help you learn what
to do and how to do it.
4. Pay a marketing expert to do your marketing for you.

SKILLS
Once you have a marketing plan you'll need to develop some
marketing skills, no matter what your role is in your organization.
The three most important skills are:

1. Asking the Right Questions
Open-ended questions are the best way to direct prospects to engage
prospects, direct their thinking and learn what they want.
Do you know:
- What your prospects care about?
- The problems your prospects want to solve?
- What information your prospects want?
Use questions to get the answers. Put together 5-10 questions
to ask your prospects.
2. Listening
Listen carefully to understand, provide a synthesis of their responses
and use a problem-solving approach to provide the link between
symptoms and causes.
3. Writing Compelling Copy
The copy in your marketing materials and the copy you use for your
"elevator speech" will make the difference between attracting or
boring prospects. Demonstrate to prospects, that you understand
their concerns and their business context, and that you are the expert
they need. Start by regularly giving them an idea they can use.

SYSTEMS
Establish systems to support your marketing plan. Setting up the
systems to market your business costs little and make an
unmanageable task a clerical function you or your assistant can do.
You'll need to set a schedule for marketing activities, define
responsibilities and use your computer to automate tasks. The most
important systems to develop and implement are a way to collect
leads and stay in touch with prospects and clients. You'll need a
centralized database and a schedule for staying in touch with
prospects and clients in order to do this.

Automate functions where possible so you can focus your time on
delivering products and services. There is simple and easy to use
software that can help you manage contacts, add prospects to your
database and send out broadcast emails to the people who are
interested in getting your ideas. Once you've put these marketing
systems in place, you can focus on handling the growing number of
inquires you will receive.

TOOLS
The tools you need to market your business will vary depending on
your target market and the products and services you offer. The
basics include:

1. Marketing materials, the finished copy you use on everything
from your business card, to your brochures, or online.
2. Questions, the questions you use when people call about your
services, or when you meet with clients, or to find out what
information they want so you can write the perfect proposal.
3. Communication tools, such as a phone, email and website.

Take a look at your marketing and determine if you have the
Knowledge, Skills, Systems and Tools to attract a steady stream
of new clients. Identify the gaps and fill them. You may need to
invest a few dollars to make many, but with frugal marketing
strategies you can limit marketing expenditures and maximize profits.
2003 © In Mind Communications, LLC. All rights reserved.
__________
About the Author: The author, Marketing Coach, Charlie Cook, helps independent
professionals and small business owners who are struggling to attract more clients.
He can be contacted at ccook@charliecook.net or visit www.charliecook.net to get
a copy of the free marketing guide, '7 Steps to Get More Clients & Grow Your Business'.
__________


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Thomas Yoon, Publisher/Editor
4186 Bagan Luar Road
12000 Butterworth
Malaysia
604-4095166

Contact me at http://www.free-marine.com/emailform.htm


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